Truth is a funny thing when it comes to sales. Sales of anything including air conditioning and heating equipment for that matter. We’ve all been duped by TV commercials that sell some new product with claims that more often then not turn out to be outright lies. They promise your money back, they promise if it’s ever broken they will give you a new one. A promise is made only to be broken. Tell me if I am wrong OK?
If you’re young and in your 20’s maybe early 30’s you may not know what I am about to share with you. Realize if you are in your 20’s I am twice your age. I know the sales game like the back of my hand. So take my hand and take a walk with me, as I share some of my own wisdom with you.
Our AC Product Is Better Than Sliced Bread
It’s not hard to make one product ‘look’ better than another if you make other similar products look worse. Often times it’s the ‘love’ of what one product claims. In most cases in the AC world of things it’s flashy words to put one’s HVAC product on a pedestal as being better than other competing HVAC products.
Lies masquerading as truth
For the most part a newly installed HVAC system can work flawlessly for quite some time because the longevity of a ‘completely’ new HVAC system can run for typically several years or more with little to no fuss other than changing air filters periodically. The funny part is brand doesn’t matter at all for the above to occur. Are you laughing yet?
Here’s a recent video I produced to describe this situation in clearer detail. Video embedded below from my youtube channel.
You see as a HVAC business owner and operator, my job is ultimately being able to fix your system when it breaks. All brands break. I’m well aware of all the flashy gimmicks that many times make you think other wise. They’re there to captivate you and in many cases deceive you to think some elusive better non breakable HVAC system exists, when your current HVAC system isn’t performing as it should.
With that said, there is nothing wrong with certain HVAC brands that proclaim to be better. However, there are those that proclaim to be better than they really are and they come at a premium cost wise. So when they do break you will pay more for parts. Remember most HVAC brands require manufacturer specific parts these days. Nearly all HVAC brands do this to some degree. If I have to drive further to obtain those parts and the manufacturing plants are further away from those distributors you could be in for a wait to get that system fixed. You see this is the ‘nitty gritty’ back ground thinking that I do for you. Time. What is ‘time’ worth to you in a 100 degree heat wave and a broken AC?
More and more HVAC manufacturer’s are using parts that are equipment specific so they can charge whatever they want for the part you need to repair your HVAC system. The cost of what ever the manufacturer charges me (or any other company) is passed down to you. Don’t kid yourself.
Reasons I Sell The HVAC Equipment I Sell
For 10 years I have been running my HVAC business. I have installed 8 different brands of equipment. Mostly to see if there is ‘really’ some brand out there that is truly better than other brands.
Realize I have been running HVAC service for 23 years total as of 2018. As I said above the last 10 years have been running my own HVAC company. I am a one man company. Today it is August 20, 2018. Feel like temps hit over 100 degrees yesterday. I am bored, waiting for the phone to ring.
If the HVAC brands I sold in the past, literally 100’s and 100’s of AC equipment pieces each with 10 year parts warranty. (I never sell anything with less than 10 year part warranty, unless customer requests it.)
If you truly think AC brand matters as much as some think, why or how is it that I have the time it takes to write this lengthy blog post in the middle of high heat summer? Why am I not working fixing the equipment I installed over the past 10 years because it was inferior? Truth is funny that way. Ok, how about now? Are you laughing now?
What is the reason this Copeland compressor is in this factory?
It’s none other than salesmanship. It’s like the TV ad trying to sell you (fool you) into buying the latest kitchen gadget or whatever it is they are selling this week. Remember the Proverb? A fool and his money are soon parted. I don’t play those kinds of games. The truth is a double edged sword. If you don’t like the truth, your only option is to deny it. How much fun is that going to be?
Advertising monikers that are ridiculous once things displayed in the embedded video below are realized. The moniker I am referring to in this preface is Carrier’s slogan of ‘Turn To The Experts’. So now watch the video embedded below to fully realize who the expert is here. (A manufacturer that uses plastic for things that should be made of steel, is not an expert in my opinion.)
The real reason I sell what I sell is access to parts when the AC system does break. Remember they all break. The better you take care of it the less likely that is. Another reason is ease in which it is to obtain those parts. Time, what is it worth to you? I am older now, so time is pretty expensive to me.
I live less than a mile from my main parts distributor. That main distributor gets the parts from the factory that is located less than 20 miles away. The warranties I get from this manufacture for higher end equipment are second to none.
My work ethic is second to none. My prices are reasonable for what I do. Quality comes from legendary response times and the knowledge to know how to correct a mistake ‘before’ becoming a critical problem. I answer my own phone. I joke around a lot within my advertising, mainly because I get bored so frequently and comedy is something that some people can relate to.
The jokes end when your comfort is on the line. I take my job seriously, when I am on the job. There is a time and place for everything.
The HVAC Equipment Is Your Choice
I am merely an ‘experienced’ guide to help you make not only a wise choice, but also become your HVAC servicer. AC Equipment sales are here one minute gone the next. If a HVAC servicer can’t repair equipment, then where does that leave you?
I repair all brands. How could I have installed 8 different brands over the years and only know how to work on a few of them? The only reason I say these things is to help you (the reader) to better understand how this works and the risks involved. There is risk driving down the road. Right?
I merely present you options or choices if you will as to what you want (what features are important to you). Whether it’s repairing or replacing your system it’s your choice to do so.
If the choice you make doesn’t work as you think I am here to fix it again or replace it. I am skilled in both. I am a licensed HVAC contractor.
The HVAC Equipment Brand You Sell Has Bad Reviews
I have some news for you, it wasn’t me who installed it. Therein lies the difference. It’s very common for competing HVAC companies to show you bad recent reviews of equipment brands they do not sell. If you check third party review sites of the equipment brand they are ‘trying’ to sell to you then you will see the brand they are selling you is just as inferior as anything else. Back in the day, I believe this was called ‘The Shell’ game.
Remember, you’re not buying a toaster. It takes skill to install a new HVAC system. It takes even more skill to be able to fix one. All HVAC brands on third party review sites rank the same at about 1 to 1.5 stars.
Proper installation and skill are the main ingredients to a great HVAC Equipment Installation.
HVAC equipment manufacturer’s have all changed in the past 10 years (bought out by other companies). Nothing is the same as it once was. Snap out of it. There is only one ‘real’ reason you use a professional. That is ‘TRUST’.
Thank you for visiting with me today. As always, I hope your day is comfortable.
About the author of this blog:
My name is Ray Austin. I am the owner and operator of Austin Air Companie, a HVAC Service Company serving Katy, Texas | Cypress, Texas | Richmond, Texas and some surrounding areas. I am a Texas Licensed HVAC Contractor with 23 years experience in Air Conditioning and Heating Systems (TACLB28416E). I hold an AOS degree in HVAC/R, EPA universally certified to handle any refrigerant and NATE certified in HVAC installations and repairs.
About Austin Air Companie:
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